V | Weekly | Haru Insights

Visa’s strategic expansion into India via a partnership with Apple Pay and Axis Bank, enabling Visa cardholders to use Apple Pay in a market dominated by digital wallets, marks a pivotal step in deepening its footprint in one of the world’s fastest-growing digital economies.
The launch of Open USD (OUSD), a stablecoin co-founded by Visa, Stripe, and Mastercard and backed by BlackRock and BNY Mellon, signals a transformative move into the programmable money economy, positioning Visa at the center of a new institutional-grade digital finance infrastructure.

Visa is quietly becoming the backbone of the next financial era, with its Open USD initiative giving it a first-mover advantage in a stablecoin ecosystem that could redefine global liquidity and settlement.
The company’s leadership in agentic commerce—through the Trusted Agent Protocol and AI identity verification—establishes Visa not just as a payments processor, but as the foundational trust layer for AI-driven transactions, creating a defensible moat for decades.
Visa’s Infinite Tastes and small business empowerment initiatives demonstrate a masterclass in brand-building and ecosystem stewardship, transforming its card network into a cultural and economic force that deepens loyalty and long-term value.
The Open USD launch cements Visa’s role as a gatekeeper of institutional-grade digital finance, leveraging partnerships with BlackRock and BNY Mellon to build credibility and scale in the regulated stablecoin space.
India’s digital payment surge provides a massive growth runway, and Visa’s early move with Apple Pay and Axis Bank positions it to capture long-term market share in a high-potential, underpenetrated economy.

Visa Inc. (V)[Tv]