PG | Weekly | Haru Insights

Procter & Gamble’s China Baby Care business achieved six consecutive quarters of double-digit organic growth and reclaimed the No. 1 market position, driven by localized innovation such as silk-infused diapers that deliver on softness, dryness, and skin protection.
Pantene launched Cream to Mist, a science-backed haircare product co-developed with a trichologist and influencer Abbey Yung, targeting textured and damaged hair with a peptide-rich formula—marking a strategic pivot toward expert-led, performance-driven innovation.

PG’s China Baby Care resurgence is a definitive validation of its premiumization and hyper-localization strategy, transforming a once-stagnant market into a scalable growth engine with real momentum.
The Cream to Mist launch exemplifies a new era of credible, high-impact innovation at PG, blending science, influencer authenticity, and consumer insight to address unmet demands in a competitive personal care space.
PG’s ability to sustain double-digit growth in China for six straight quarters highlights resilience in a challenging macro environment and signals strong brand loyalty and product differentiation.
Co-development with a trichologist and a trusted influencer like Abbey Yung strengthens credibility and consumer trust, reinforcing PG’s shift toward data-driven and expert-backed product development.
Localized innovation, such as silk-infused diapers, demonstrates PG’s deep understanding of consumer behavior and its commitment to delivering premium, performance-driven solutions in high-growth markets.

The Procter & Gamble Company (PG)[Tv]